HUL's Surf Excel liquid detergent eyes premium laundry segment with new product

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Home care is HUL’s largest segment, with annual revenues of ₹22,972 crore in FY25, a 5% increase over FY24. Besides Surf Excel, the company also sells Wheel and Rin laundry wash brands, Comfort fabric conditioner, Vim utensil cleaner, and Domex floor cleansers.