In case you needed any more confirmation that Criterion is now all in on Battlefield, the Burnout creator and long-time Need For Speed custodian is now officially branded as "A Battlefield Studio"--leaving the future of the Need For Speed franchise in question.As spotted by The Gamer, a user from the Need For Speed subreddit spotted Criterion's new official subtitle on EA's website, where "A Battlefield Studio" now appears under the usual studio logo. Members of the subreddit are understandably not too optimistic about what the change means for the Need For Speed franchise, which is still ostensibly under Criterion's purview.Criterion is now “a battlefield studio”. by u/aleyyyy420 in needforspeed The rebranding is really just confirming what we already knew--in February this year, EA announced that Criterion was being moved under the Battlefield Studios banner in order to support the single-player experience for Battlefield 6. At the same time, it was announced that development on the next Need For Speed title was being paused--though EA has promised that the franchise is not dead.Continue Reading at GameSpot