WWE’s landmark Raw broadcast on Netflix was a hit this week, though one icon’s family are less than happy.For all the talk of history being made as Raw broadcast from the second city on Netflix for the first time, some of the headlines afterwards weren’t just about the lively BP Pulse Arena crowd or the matches in the ring.Becky Lynch battered Birmingham, Osbourne and her own native Ireland as part of WWE’s UK tourWWEInstead come Tuesday, they were dominated by the family of Ozzy Osbourne after the Birmingham-born rock legend was dragged into a segment that aired live.Netflix Raw milestone overshadowed by Becky Lynch’s Birmingham jibeOsbourne, who died last month in the same week as fellow Hall of Famer Hulk Hogan, was celebrated worldwide for his role in shaping heavy metal with Black Sabbath.In WWE circles, he was equally cherished as one of the first crossover celebrities to link rock and wrestling, famously appearing at WrestleMania 2 in 1986 when The British Bulldogs captured tag team gold. He returned for appearances on Raw and other shows across the decades before being formally inducted into the WWE Hall of Fame in 2021.That history, Ozzy’s status as a Midlands legend and his deep heritage was why his family reacted so fiercely when his name was invoked during Raw’s Netflix show.In a promo opposite Nikki Bella, Becky Lynch tore into Birmingham and invoked Osbourne in the process.Opting to refuse a storyline match in Birmingham in favour of wrestling at Clash in Paris when WWE invades France for a super show, Lynch roared: “You can have your match, but in Paris at Clash, because I’m not wrestling in Birmingham.“The only good thing that came out of here died a month ago. But in fairness to Ozzy Osbourne, he had the good sense to move to LA, a proper city. Because if I lived in Birmingham, I’d die too.”The lines, designed to inflame the crowd, hit their mark – but not in the way WWE may have intended.Kelly Osbourne, daughter of the late rocker, posted a furious Instagram story slamming both Lynch and the company itself.Kelly Osbourne fires back as WWE faces backlash over Ozzy remarksThe late Osbourne was a WWE Hall of Famer and often appeared on showsWWEShe wrote: “[Becky Lynch] you are a disrespectful dirtbag!“Birmingham would not p*** on you if you were on fire. #birminghamforever shame on the @wwe for allowing such things to be said about my father and his home!!!”Her comments echoed across social media, drawing support from fans who felt WWE had overstepped. For a family still grieving, the idea of Osbourne’s death being used as storyline fodder seemingly struck a nerve.WWE has long played with fire when it comes to cheap heat. Heels – or bad guys – goading and pushing buttons is an act as old as time. Cities have been mocked, nations insulted, and local heroes derided – all in the name of building animosity and drama.To that end, some defended Lynch, arguing she was in character and simply pushing buttons as part of her ongoing storyline. In that sense, the promo achieved its aim: it drew outrage and attention.In truth, Osbourne had been tied to WWE throughout so many decades that he, more than most, will have been able to recognise what some have called classic wrestling villainy. The rock legend mingled with Triple H, Shawn Michaels and more during his later appearances in the ringWWEOsbourne new only too well how to handle a trash-talking wrestling villainWWEYet the timing, so soon after Osbourne’s death, ensured the reaction went beyond the usual pantomime booing.For WWE, the fallout is another reminder that its stories don’t exist in a vacuum. Osbourne wasn’t just a name to be invoked lightly – he was a Hall of Famer whose bond with the company stretched nearly four decades, and a musical icon who put Birmingham on the map.When he and Hogan passed in the same week, wrestling fans reflected on two giants who had defined different worlds yet often collided under the bright lights of WWE. The company paid tribute to both in their passing, but using Hogan for cheap heat so soon after his death seems a stretch too far even for the wildest of storylines.In that sense, so readily channelling Osbourne is either a masterstroke or a terrible oversight – only time will tell if Raw’s Netflix Birmingham debut will be remembered for the eventful wrestling show it was, or for all the wrong reasons.