I’ve been diving deeper into copywriting lately, and one thing I noticed is that the “big flashy” tips get repeated everywhere like “write benefits, not features” or “use strong CTAs.” But the little, almost hidden principles are the ones that seem to make the biggest difference. For me, it was: Write like you talk.” When I stopped trying to sound clever and just wrote how I’d naturally say something in conversation, my copy suddenly felt alive. People responded more, and it didn’t feel like I was “forcing” the message. Curious what other writers have found, what’s an underrated copywriting principle or mindset shift that changed the way you write?   submitted by   /u/Low_Travel_1904 [link]   [comments]