Aug. 28, 2025 7:30 AM ETWall Street Breakfast5.74M FollowersListen on the go! A daily podcast of Wall Street Breakfast will be available by 8:00 a.m. on Seeking Alpha, iTunes, Spotify.Getty ImagesIt's been quite the week for restaurant chain Cracker Barrel (CBRL), which made it into the news cycle for a logo change that's part of its $700M rebrand campaign. The symbol booted "Old Timer Uncle Herschel" in favor of a barrel-shaped wordmark to "celebrate the diversity of all our guests" and "passion for pleasing people of all races, colors, and genders," but it didn't go over well among customers and investors. The stock slumped as much as 14% before climbing back, and advanced another 8% to $62 on Wednesday after reverting to its old logo.Snapshot: To note, Cracker Barrel's stock never recovered after COVID, when it was trading in the $170-per-share range. Traffic has consistently declined and same-store sales have struggled to maintain positive momentum, while its overall business model and calorie-rich menu have struggled to adapt to changing consumer preferences. Cracker Barrel also receives an "F" rating in Growth and "C-" in Profitability according to Seeking Alpha Quant, reflecting long-term operational challenges that'll need to be addressed by CEO Julie Felss Masino (who was brought in to turn around the company in 2023)."They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity," President Trump wrote on Truth Social. "Congratulations 'Cracker Barrel' on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!"Bud Lighted? "Honestly, the feedback has been overwhelmingly positive that people like what we're doing… The buzz is so good," Felss Masino responded last week when asked on Good Morning America what would happen "if all the customers are coming at you hard enough about the look of the restaurant and want to go back to the old way." There have also been calls on social media for her to step down, as well as a fresh campaign by one of Cracker Barrel's largest investors - Sardar Biglari - whose firm owns a nearly 5% stake in the company. However, Biglari is also the owner of fellow chain Steak ’n Shake, and has run seven mostly unsuccessful proxy fights against Cracker Barrel management for more than a decade.It was an impressive quarter for Nvidia (NVDA), but seemingly not enough? While shares slipped 3.1% to $175.97 in AH trading on Wednesday, the stock has now pared most of those losses and is only dollars away from its all-time high. Catch up on the latest below:Results and guidance beat + Focus on data center revenue + Major buybackStill waiting for Trump's 15% commission plan to be codified - Nvidia CFO'Zero-China' Quarter: With This Baseline, What Happens When China Returns?Here's the latest Seeking Alpha analysisNvidia: Why This Post-Earnings Dip Is A Buying Opportunity (Rating Upgrade)A Housing Bust Now Seems InevitableMSTY's 100%+ Yield IntactCentene: Be Greedy When Others Are FearfulConagra Brands: Dirt-Cheap 7% Yield Or Dividend Disaster Waiting To Happen?What else is happening...Mexico plans to raise tariffs on China after U.S. push.Amazon's Zoox (ZOOX) preps to be a robotaxi player.White House fires CDC director, four senior officials quit.Kohl's (KSS) soars on profit beat, raises EPS guidance.YouTube (GOOGL), Fox (FOX) reach short-term extension.American Eagle (AEO) launches Travis Kelce collection.Musk tries to stop OpenAI from getting bid docs from Meta (META).Microsoft fires two workers over sit-in protest at president's office.Concerns that U.S. grain supply could outstrip demand.Overbought vs. Oversold: Breakdown of S&P sectors' RSI.Today's MarketsIn Asia, Japan +0.7%. Hong Kong -0.8%. China +1.1%. India -0.9%.In Europe, at midday, London -0.5%. Paris +0.2%. Frankfurt -0.1%.Futures at 6:30, Dow +0.2%. S&P flat. Nasdaq -0.1%. Crude -0.4% to $63.92. Gold +0.1% to $3,452.20. Bitcoin +1.7% to $112,967.Ten-year Treasury Yield unchanged at 4.23%.On The CalendarCompanies reporting today include Marvell Technology (MRVL) and Dell (DELL).See the full earnings calendar on Seeking Alpha, as well as today's economic calendar.This article was written byWall Street Breakfast5.74M FollowersWall Street Breakfast, Seeking Alpha's flagship daily business newsletter, is a one-page summary that gives you a rapid overview of the day's key financial news. It is designed for easy readability on the site or by email (including mobile devices) and is published before 7:30 AM ET every market day. Wall Street Breakfast's readership of more than 1 million subscribers includes many from the investment banking and fund management industries. Sign up here to receive the Wall Street Breakfast in your inbox every business day.CommentsRecommended For You