Death doesn’t fit the brand at Disney World. The rides break down. The turkey legs are $15. But a guest flatlining in front of Cinderella’s Castle? Not gonna happen. At least that’s what one former park employee suspects.He recently went viral for confirming one of the resort’s most persistent rumors: that no one dies on Disney property. Not officially, anyway.In a TikTok clip that now has millions of views, ex-cast member Tom Cruz (no relation) described the day an elderly guest collapsed at the Magic Kingdom. A doctor happened to be in line and started CPR. Paramedics arrived within minutes. Still, the man never regained consciousness.Cruz said he couldn’t understand why the emergency response team kept trying long after it was clearly over. “This entire time, my man was not breathing,” he said. “I was like, ‘Why are they still trying to bring him back?’”His manager gave him the answer: “No one dies at Disney World.”Gary Hershorn/Contributor/Getty ImagesWhy No One Is Declared Dead at Disney World, According to an InsiderAccording to Cruz, the company’s policy is to continue resuscitation efforts until a person has been removed from the premises. That way, the official declaration of death never happens on-site. The Happiest Place on Earth stays happy. The paperwork says the guest died somewhere else.It’s not hard to see why the rumor won’t die, either. For years, former staff and emergency personnel have backed it up, saying the unofficial protocol is to keep trying until the body crosses the property line. You can’t have a coroner show up in Fantasyland.To be clear, Disney hasn’t officially confirmed this policy. But the company has never really denied it either. What is public, however, is how carefully it manages its image. That extends to everything from character conduct rules to how security incidents are reported, and probably how medical emergencies are handled, too.And Disney isn’t the only one. Large resorts, theme parks, and even hotels tend to prioritize public perception over transparency, especially when something goes wrong. No one wants their vacation cut short by the sight of a stretcher rolling down Main Street.Still, the whole thing raises some fair questions. What does it mean to “never die” at a place? Is it about legal jurisdiction? Emotional experience? Or just good PR?Whatever the answer, if your heart gives out in Tomorrowland, don’t expect your death certificate to say “Magic Kingdom.”You’ll be declared dead somewhere else. Like Celebration Hospital. Or the back of an ambulance parked just off Disney property.That’s where the magic ends.The post The Reason No One Is Declared Dead at Disney World Will Creep You Out appeared first on VICE.