Who is Indy Kaila? Mystery behind standout transfer window social media account

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THIS season’s summer transfers have been grabbing headlines all over the place, whether you’re a football fan who pays attention to them or not.But as the football season gets fully underway, fans have turned their attention to one social media account that has reported on the biggest stories.XThe mystery behind standout transfer window social media account Indy Kalia[/caption]Normally, when it comes to transfers, one of the best ways to learn the news before anyone else is on the dying but ever-powerful X. While key players like Fabrizio Romano have become the titans of the industry, there is also a subsection of X in which football fans pay even closer attention to club transfers.While niche, their fanbases are loyal, and this summer Indy Kaila is one of the accounts that has hit the mainstream. Who is Indy Kaila?The account @IndyKaila was first set up in May 2012 and was created by one Midlands-based person.Like all great authors, this is a pseudonym, the person’s name is not Indy Kaila. The Observer was the first to report in depth on this latest fixture in the transfer gossip sphere, and after speaking to the admin, they referred to them using the pronouns “he/him”.The Observer also reported that Indy Kaila said his fake name is not far off from his real one.The account rose in the era of “ITK” culture: insiders, which stands for “In The Know,” Group Ones. It was a period when football fans focused on forums, Reddit threads and then Twitter (now called X) to leak information on clubs’ transfer targets, team news and dressing room gossip.XIt is a Midlands-based account set up in 2012.[/caption]And while some, if not most, of the gossip shared on these pages was in fact not correct, his follower base grew, as he offered stories he had gathered from his own sources.But for Indy Kaila it did not matter if the stories were necessarily true; it was more for the fun of the transfer gossip.And yet this summer that all changed.Why is Indy Kaila being spoken about?On 6 August, the Athletic journalist David Ornstein tweeted a link to a story suggesting Manchester United wanted to sign Brighton’s Carlos Baleba. Underneath, it read: “After @indykaila.”It was a bigger gesture than it seems at first. Ornstein is held in high regard for his reporting of transfer news, and with The Athletic is among the first to break the headlines. GettyDavid Ornstein is a revered industry leader in particular for transfer news.[/caption]For Ornstein to reference Indy Kaila’s work shows not only that he has established himself as a trusted name in the industry, but also validates the entire subsection of social media filled with these cowboy transfer gossipers. Indy Kaila already views himself as beyond just a social media account. The Observer reported that Indy Kaila is now able to have two freelance journalists to help with gathering his own reporting The accounts X bio says, “Award-winning account. Team of 5 elite reporters. Home of breaking football news.”The result is evident.So far in this window alone, Indy Kaila was correct about a host of the summer’s biggest news from Liverpool’s desire to sign Alexander Isak and their interest in Jeremie Frimpong, as well as being one of the first to call Benjamin Sesko’s move to Manchester United.Indy Kaila has become somewhat of a pioneer in the transfer space, as some football fans move away from mainstream updates in favour of these non-traditional transfer journalists.