Threads now has more than 400 million monthly active users. But who are these people who are actually using Threads, asks Mashable? And what is their cultural footprint?Threads is the Big Bang Theory of social media. Bland, boring, largely unoffensive, and somehow, it was the most popular show on television for years... At any given time, "Twitter" and "X" are searched somewhere between 12 and 30 times more than "Threads" on Google, according to the search engine's Trends data. Threads is a popular platform without much of an identity... [Threads] is consistently good at one thing users really want from a social media platform: for their posts to be seen and engaged with. Threads might be boring in comparison to its competitors, but its users say it might be the only place on the internet right now where they don't feel they are screaming into the void.... Much like TikTok, you don't actually have to have thousands of followers to find decent engagement on the app. One user, commenting in a Reddit forum questioning who actually uses the app, said they "find it worthwhile" because "you can just say stuff on there under a tag and people will find it and respond...." According to consumer research company GWI, while users signed up for Threads because of its integration with Instagram, they're staying because Threads users are "community-focused," noting there's a strong overlap between Discord users and Threads users.... It just doesn't have the same flair as X or Twitter, which could be because Adam Mosseri, the head of Instagram, went out of his way to ensure politics was downplayed when Threads first launched. (Meta has since backtracked slightly by phasing "civic content" back into Threads "with a more personalized approach....") Threads is still in its adolescence. It lacks the media ecosystem that made Twitter indispensable for journalists, politicians, and celebrities. But it has something else: sheer scale and Meta's backing. With Instagram's 2 billion users as a feeder system, Meta can keep funneling people toward Threads whether they like it or not. The article also points out Threads is integrated with the fediverse, supporting ActivityPub's decentralized protocol...Read more of this story at Slashdot.