Prime Video is taking a firm stand against online bullying as the third and final season of Summer I Turned Pretty begins to take a toll on the cast. The Jenny Han-created series, which follows Belly Conklin and her complicated love triangle with brothers Jeremiah and Conrad Fisher, has not only sparked a passionate fandom but also split it into teams, with each part rooting for a different brother. At times, this passion has turned toxic, with fans attacking the actors on social media.Prime Video reminds fans of its zero-tolerance policy against hateThe streamer has repeatedly reminded fans for months of its “zero tolerance policy for bullying and hate speech.” But since the third season began (releasing in weekly format) fans have flooded social media with mixed, often scathing reactions, especially over Belly’s choices and Jeremiah’s, played by Gavin Casalegno, complicated character arc. Many viewers haven’t been able to separate reality from fiction, blasting the actors online. The show’s official accounts have posted warnings that harassment of the cast or crew, including doxxing, will result in a ban. One Instagram post said, “We have a ZERO tolerance policy for bullying and hate speech.”Also read: The Summer I Turned Pretty S3: Makers warn ‘heartbreaking’ finale as Belly Conrad’s story diverges from the BookAnother post on X (formerly Twitter) elaborated on keeping the fandom a safe space: “Cousins is our safe place. Everything good, everything magical. Let’s keep the conversation kind this summer.” In a playful nod to internet culture, Prime Video even renamed the show in memes as “The summer we started acting normal online.”Gavin Casalegno, who is receiving the maximum hate from Team Conrad, even addressed the situation personally in an interview with The New York Times. He explained that he avoids social media to stay away from negativity, saying, “The only thing that I see is my sister sending me the memes that are really funny. I think it’s important to also understand and realise that this is a fictional story, and it’s also not me.” He continued, “I don’t think there’s a single human being in the world who can carry the emotional negativity to the degree that stuff like this happens.” Casalegno praised Amazon for stepping in to stop online bullying, though he admitted that some toxicity still continues.Also read: Even BTS’ V and Taylor Swift couldn’t save The Summer I Turned Pretty S3’s ‘cringe’ start, with Belly and Jeremiah’s ‘frustrating’ chemistryThis isn’t the first time Amazon has had to intervene with a fandom overflowing with emotions. Similar issues arose with The Lord of the Rings: The Rings of Power, where actors faced insensitive and racist comments after the show’s release. Amazon TV chief Vernon Sanders told Variety that the warnings help set expectations for fan behaviour, protecting both cast and creators from harassment. Earlier a post on the official social media handle read, “The show isn’t real but the people playing the characters are.” The streamer asked fans to calm down and “act normal online.” The warning came on heels of Gavin Casalegno receiving public death threats. Story continues below this adWith Episode 8 of Season 3, titled “Last Kiss,” released on Wednesday, the show still has three episodes left before it ends. Casalegno has also been targeted for his alleged political stance and some brand’s ad campaign for glorifying white traits. “Fans can get rowdy and blur the line between characters and actors. We appreciate their passion, but we need to set clear boundaries. Our creators and cast appreciate this proactive approach,” Sanders told Variety earlier.Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.© IE Online Media Services Pvt LtdTags:Amazon Prime Video