NewcastleUnited has entered a multi-year partnership agreement with cryptocurrencyexchange BYDFi, adding another digital asset company to the growing list ofcrypto sponsors in English football.Newcastle United Partnerswith Crypto Exchange BYDFiThe dealmakes BYDFi the Premier League club's official cryptocurrency exchange partner.Terms of the agreement were not disclosed by either party.Thepartnership comes as Newcastle United continues building its commercialportfolio following the Saudi-backed takeover in 2021. The club has beenworking to expand its international presence, particularly in Asian markets.🎉 We are thrilled to announce our partnership with @NUFC BYDFi has become Newcastle United’s Exclusive Official Crypto Exchange Partner, in a shared commitment to innovation, integrity, and long-term value for supporters and users worldwide.As Official Partner of Newcastle… pic.twitter.com/HiANyZBwrn— BYDFi (@BYDFi) August 26, 2025ForNewcastle, this is not the first partnership with companies from the retailtrading sector. Last year, theclub added broker VT Markets to its partners, while a few years earlierIsraeli fintech eToro wasamong its main sponsors. Newcastlehas also previously worked with crypto firms, includinga 2019 deal with trading company StormGain, whose logo appeared on thesleeves of the club’s match jerseys.BYDFi,which launched in 2020, claims to serve over one million users across more than190 countries and territories. The Seychelles-based platform offerscryptocurrency trading services for retail investors.Growing InternationalAudienceNewcastleUnited's Chief Commercial Officer Peter Silverstone highlighted the club'srecent growth metrics in announcing the deal. He noted that since the 2021-22season, the club's broadcast audience ranks second among European clubs, whileit attracts the fifth-highest Premier League television audience in theAsia-Pacific region."We'reexcited to welcome BYDFi to the Newcastle United family," Silverstonesaid. "Our club has seen incredible growth in recent years... Thispartnership gives BYDFi a fantastic platform to connect with our supportersaround the world."The clubalso reported being the fastest-growing Premier League team on social medialast season, though specific follower numbers were not provided.BYDFiCo-founder and CEO Michael Hung described the partnership as aligned with thecompany's expansion goals. "Partnering with one of Europe's biggest clubsshows our ambition to continue our growth and reach new audiences," Hungsaid.Crypto Partnerships inFootballTheNewcastle-BYDFi deal reflects the continued interest from cryptocurrencycompanies in football sponsorships, despite increased regulatory scrutiny inrecent years. Several other football clubs clubs have signed similarpartnerships with digital asset firms.Earlierthis year, Italy’sJuventus partnered with Tether, while Bitpandajoined the group of sponsors of FC Basel. At the same time, Crypto.com increasedits sports promotion spending to more than $200 million.Accordingto data collected by B2BINPAY, cryptofunding in sports reached $565 million in the 2024/25 season, with 60percent tied to football-related deals.Thepartnership will involve BYDFi working to connect with Newcastle's globalfanbase through digital finance tools and experiences, though specific detailsof fan-facing initiatives were not outlined in the announcement.NewcastleUnited currently sits in mid-table in the Premier League after significantinvestment in player transfers following the ownership change. The club hasbeen building its commercial partnerships as part of broader revenuediversification efforts.This article was written by Damian Chmiel at www.financemagnates.com.