Param Sundari advance booking: Janhvi Kapoor and Sidharth Malhotra's romantic comedy is estimated to open at Rs 10 crore.It’s been raining romances at the box office over the past couple of months. After Mohit Suri’s Saiyaara, starring Ahaan Panday and Aneet Padda, made history last month by becoming the highest grossing Indian film with newcomers, Shazia Iqbal’s Dhadak 2, starring Siddhant Chaturvedi and Triptii Dimri, received wide critical acclaim despite its lacklustre commercial performance. Now, after multiple delays, Tushar Jalota’s romantic comedy Param Sundari is finally set to hit cinemas this Friday.Param Sundari revolves around the blossoming cross-cultural love story of a North Indian Punjabi man Param (Sidharth Malhotra) and a half-Tamilian, half-Malayali woman Sundari (Janhvi Kapoor). It’s produced by Dinesh Vijan’s Maddock Films, which has doled out memorable romances over the years, including Love Aaj Kal (2009), Cocktail (2012), Luka Chuppi (2019), Zara Hatke Zara Bachke (2023), and most recently, Bhool Chuk Maaf earlier this year. It’s also the production house which has delivered two of Hindi cinema’s biggest domestic hits in Stree 2 last year and Chhaava earlier this year.But don’t expect Param Sundari to open at those gigantic numbers this week. While Stree 2 opened at Rs 51.80 crore last August, Chhaava scored Rs 31 crore on its opening day back in February. As per trade tracker Sacnilk, Param Sundari is likely to open at a fraction of both these figures, at around Rs 10 crore this Friday.The advance booking of the film kicked off three days before the release on Tuesday, August 26. Param Sundari sold over 10,000 tickets in the first 24 hours. But even within the confines of its genre, it’s no Saiyaara. That film, backed by Aditya Chopra’s Yash Raj Films, opened at Rs 21.50 crore, which is more than twice of Param Sundari’s estimated box office opening.If compared to the last romance produced by Maddock Films, Param Sundari is likely to gain an edge over Karan Sharma’s Bhool Chuk Maaf, starring Rajkummar Rao and Wamiqa Gabbi, which earned Rs 7 crore on its opening day back in May. It’s also more than twice of the opening day earnings of Sidharth’s last release, the 2024 action thriller Yodha, which collected Rs 4.10 crore on its day 1.Watch | Celebrities at the screening of Param SundariIt’s also higher than how much Janhvi Kapoor’s last release, Koratala Siva’s pan-India action thriller Devara: Part 1, made on its opening day in the Hindi market. The Hindi version of the Jr NTR tentpole opened at only Rs 7.50 crore. Interestingly, the teaser of Janhvi’s next, also a rom-com, Shashank Khaitan’s Sunny Sanskari Ki Tulsi Kumari, will be dropped this Friday, coinciding with the release of Param Sundari.Also Read — ‘From dreamy mornings to filmy nights…’: ‘Param Sundari’ Janhvi Kapoor walks us through a working day in her lifeStory continues below this adParam Sundari will also mark director Tushar Jalota’s maiden theatrical release. His directorial debut, Dasvi, released directly on Netflix in 2022. The movie will enjoy an opening week sans any major competition, before new entrants will enter the market on September 5 in the form of Vivek Agnihotri’s The Bengal Files and Ahmed Khan’s Baaghi 4.Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.© IE Online Media Services Pvt Ltd