Indri, a prominent Indian single malt whisky produced by Piccadilly Agro Industries Limited, has shattered the perception that premium single malt excellence belongs exclusively to Scotland, says Shalini Sharma, Head of Marketing at Piccadilly. Sharma explains how the storytelling and narrative of Indri played key roles in the rise of single malt in the country. Indri remains unfazed by the India-UK trade deal, Sharma says.