I think I'm too deep now and can't see the copy objectively anymore

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I've been working on this landing page for... eh, well, a while now 😅 I'm trying to nail down the copy for the ICP of a non-developer founder/pm/ops/exec who spends a lot of time and money on smart contract development and in the end doesn't even get something they can see/test/understand or update without further dev costs. I think the copy is decent, but I'm more developer than marketer (though I love learning copywriting and marketing! And I'm definitely better at it than I was a few years ago haha) and have been toying around so much with the texts here that I feel I might have lost the plot. Is the messaging the right tone for that audience? Do you immediately understand what this is? Is it selling the pain and solution strongly enough? I feel like the transformation isn't compelling, does it also fall flat for you? Is the general progression of the landing page flowing well? Are the CTAs enticing? I do have A/B testing set up in the project and I intend to try a few variations, but I wanted to nail down a solid control first before expanding into testing. Thanks in advance for any help y'all can offer! https://doodledapp.com/   submitted by   /u/nsjames1 [link]   [comments]