ViewTrade Adds Bruce ATS Link to Serve Asian Demand for U.S. Overnight Access

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ViewTradeTechnology has signed a deal with Bruce Markets to give financial institutionsacross Asia and the Middle East direct access to U.S. equities during theirlocal business day, a window when Wall Street is technically closed.Bruce ATS,an SEC-regulated alternative trading system, runs from 8:00 PM to 4:00 AMEastern Time, which lines up with roughly 10:00 AM to 6:00 PM in South Korea.Through the new arrangement, ViewTrade will now offer both certified FIX orderrouting into Bruce ATS and approved redistribution of its real-time market data,letting brokers stand up an overnight U.S. trading offering without buildingmuch of the underlying plumbing themselves.ViewTrade Connects AsianBrokers to U.S. Trading WindowVieTradesays it normalizes Bruce ATS's raw market data into application-ready form,then delivers it via RESTful APIs, real-time socket streaming, and SDKs. Thepractical effect is that a broker can embed live overnight U.S. equity datadirectly into a mobile trading app or risk management platform withoutextensive downstream development work."Ourgoal is to make overnight U.S. equities trading feel native to our globalclients," said Kenneth Chan, President of ViewTrade Technology. "Bynormalizing Bruce ATS overnight market data and delivering it through APIs,streaming, and SDKs, we aim to reduce integration friction, lower cost andenable financial institutions to more rapidly introduce overnight trading andmarket data experiences."ViewTradehas also deployed Bruce ATS market data inside its Asia-region infrastructure,rather than routing everything back through U.S. servers. That localization ismeant to cut latency for brokers and end users sitting in time zones far fromNew York.Overnight Access DemandKeeps Building Across AsiaThe dealfits into a broader build-out happening across the industry. Nasdaq filed latelast year to extend its owntrading session to a near-24-hour weekday schedule, targeting a 9:00 PM to 4:00 AM Eastern windowwith clearing services expected to go 24/5 by mid-2026.eToro recentlyjoined the push toward 24/7 trading access, though retail activity in true overnightsessions remains thin - hovering below 2% on most platforms even as pre- andpost-market activity has climbed to 40% on some. The World Federation ofExchanges has urged a slowerapproach, arguingthat 22/5 or 23/5 models are safer than an abrupt jump to continuous trading.BruceMarkets CEO Jason Wallach framed the ViewTrade partnership as a necessary pieceof that infrastructure puzzle. "Asdemand for overnight U.S. trading continues to grow globally, partnerships likethis are critical," he said. "By combining Bruce ATS's overnightmarket with ViewTrade's localized infrastructure, we're making overnight U.S.trading more accessible, efficient and scalable for internationalclients."Chan alsopointed to tokenization as an additional growth driver in the region."Momentum around real-time access to U.S. markets and the tokenization ofreal-world assets is accelerating across Asia, driven by mobile-first platformsand global portfolio diversification," he said, adding that ViewTrade canserve as a redundancy path for brokers who already carry a primary Bruce ATSconnection.ViewTrade's Asia Push HasBeen Building for Over a YearViewTradehas been expanding its footprint in Asia and the broader emerging market beltfor some time. In 2024, the firm rebranded itstechnology division as Orbis Systems and reported $339 billion in year-to-datetrade flow alongside over $22 billion in assets under management -announcements that came alongside new hires across Asia and the Middle East.Earlier in 2024, ViewTrade moved intoAustralia,targeting the country's $9 trillion superannuation fund market with claims itcould save the local wealth industry $160 million annually.Bruce ATSitself has been steadily building its data distribution network. Nasdaq strucka deal in early 2025 to exclusively distribute Bruce ATS market data throughits existing global network, dramatically reducing the time brokers need toplug in, from up to a year to potentially days for firms that already haveNasdaq connectivity. The platform uses Nasdaq's underlying market technologyand a maker/taker pricing model.This article was written by Damian Chmiel at www.financemagnates.com.