Simon Jordan insists that Eddie Hearn’s short-sighted decision not to extend Conor Benn’s contract cost him his fighter.The boxing world was left stunned on Friday when it was confirmed that rival promoter Zuffa Boxing had poached one of Hearn’s most valuable assets from right under his nose. Benn left Hearn for an eight-figure payday with Zuffa BoxingGettyHearn was informed of Benn’s decision to sign with the Dana White-fronted promotional outfit via an email from the 29-year-old’s lawyer, and was refused a phone call with his long-time client.The situation left a bad taste in Hearn’s mouth, who admitted he had ‘misjudged Benn’s character’ by assuming he would ‘repay his loyalty’ for sticking by him during his lengthy legal battle over his two failed drug tests in 2022. Benn’s contract expired after his second fight with Chris Eubank Jr in November, but rather than rush to re-sign, Hearn made the ill-advised decision to give ‘The Destroyer’ space and time to breathe.Simon Jordan reacts to Conor Benn leaving Eddie Hearn“Eddie Hearn sits there and talks about blue-chip contracts and then doesn’t sign his guy to one,” said Jordan on talkSPORT at Monday lunchtime.“If you’re a blue-chip promoter, if you’re the best in the world, the one thing you’ve got to do is sign your talent to contracts, and if you haven’t, then you’ve got nothing to promote.“So get your house in order. And [regarding] the crying about how much money he has lost, Conor Benn is entitled to go and sign with someone else if he wants to.“Whether that is right or wrong, he is entitled to. In the same way that Eddie Hearn was entitled to move Matchroom from Sky Sports to DAZN, irrespective of what his fighters wanted, and then when his fighters didn’t like they had to get on with it.“It is how the world works, and all this confected outrage about disloyalty I find perplexing.“And by the way, Matchroom are far bigger than Conor Benn. “They have had a nice little divvy; they have made a nice little bit of money out of Conor Benn.Jordan insists Hearn is to blame for Benn’s departure from Matchroom“They only lent him money because they wanted him to get back on his feet so they could get him in the ring against Eubank.“They were prepared to do everything they possibly could, irrespective of failed drug tests…“They didn’t do it out of the goodness of their hearts; they didn’t do it because he was their surrogate son, they did it because there was a commercial plan and the Benn name carried that forward.“The monestisation of him landed in the Eubank Jr fights, fights that potentially shouldn’t have happened for a lot of different reasons.“The sport was brought into disrepute by the conduct of the promoters and fighters when the drug ban came into play.“But I think personally that Conor Benn would be better off with Eddie Hearn, better off with Matchroom as they are a world-class promotional operation…White poached Benn from Hearn on FridayGetty“As Frank [Smith] mentioned earlier, Zuffa are trying to regulate the flow [of money] because the one thing that has happened at the UFC is they have been sued left, right and centre.” Zuffa want to ‘reset the market’Jordan is referring to the numerous class action anti-trust lawsuits launched by UFC fighters against Zuffa and accusations made earlier in the show by Matchroom Boxing CEO Frank Smith that Zuffa is trying to ‘reset the market’.Smith said: “Dana White said it himself, boxers are overpaid, and he wants to create a sustainable business.“So he is going to come in and make a splash with a certain group of people, but ultimately, they have to reset the market if they want to create a business that is sustainable with long term value.”