We all get too close to the products we write for. Because of that, we often end up writing dense sentences packed with technical specs instead of telling the reader why those specs actually matter. Listing features increases cognitive load and kills conversions. You have to translate the feature into a direct outcome. Here is what to say instead: ❌ The Feature: "Includes a 5000mAh lithium-ion battery." ✅ The Benefit: "Go all weekend without charging your phone." ❌ The Feature: "Automated bi-directional CRM syncing." ✅ The Benefit: "Never update a contact list manually again." ❌ The Feature: "Advanced AI natural language processing." ✅ The Benefit: "Write emails that sound exactly like you, in half the time." I actually built an advanced readability checker in my tool, Orwellix, specifically to catch these jargon-heavy "feature drops" because they slip through so easily when you're drafting fast. Always sell the weekend getaway, not the battery chemistry.   submitted by   /u/parikhit120 [link]   [comments]