Roku reported an $88.4M profit in 2025, after a $498M loss in 2022, a $709.6M loss in 2023, and a $129.4M loss in 2024, boosted by new ad deals and cost cutting (Mark Maurer/Wall Street Journal)

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Mark Maurer / Wall Street Journal:Roku reported an $88.4M profit in 2025, after a $498M loss in 2022, a $709.6M loss in 2023, and a $129.4M loss in 2024, boosted by new ad deals and cost cutting  —  Investments in digital ads help propel the streaming video platform to its first year in the black since 2021