So I'm scrolling through job boards late last night and see OpenAI posting for a content strategist. Nearly $400k. This is the same company that built ChatGPT - the tool everyone said would kill copywriting jobs three years ago. Now they're paying Silicon Valley engineer money for someone who does content strategy. Had to double-take on that one. Here's OpenAI, literally the face of AI replacing writers, and they need a human with 6+ years of content experience. I've been thinking about this all morning. Maybe we've been looking at the AI thing backwards. Sure, I've seen junior copywriters get squeezed out by AI tools and content mills. That part is real. But this OpenAI job posting feels like proof that the work is just splitting in two. There's the mechanical stuff - churning out product descriptions, social media captions, basic blog posts. AI handles that fine now. Then there's the other stuff. Understanding why a campaign isn't working. Reading customer feedback and spotting what they're not saying. Navigating company politics to get things approved. Building messaging that actually connects with people instead of just filling space. Turns out that the second part still needs a human brain. And apparently it's worth paying for. My unconditional belief is that a copilot mode will win over autopilot for any observable future.   submitted by   /u/PeaceBoring5549 [link]   [comments]