IsraelApr 06, 2026, 5:56 AM ETWix.com Ltd. (WIX) StockYR Research5.44K FollowersCommentsWix executed a massive 32% share buyback via a modified Dutch auction, yet shares fell sharply post-results.WIX's fundamentals have deteriorated, swinging from peak profitability to significant operating losses after the Base44 acquisition.Management's separation of AI businesses exposes poor economics, with AI ventures losing over $100 million per quarter and no visible consolidated growth acceleration.I maintain a 'Hold' rating on WIX, citing confusing buyback execution, persistent dilution, and less attractive risk/reward versus software peers.pepifoto/iStock via Getty ImagesWix (WIX) shares have plummeted 9.5% after announcing the results of their modified Dutch auction, with the company agreeing to buy an astounding 31.6% of its shares outstanding at a premium to market price, for aThis article was written byYR Research5.44K FollowersI aim to invest in companies with perfect qualitative attributes, buy them at an attractive price based on fundamentals, and hold them forever. I hope to publish articles covering such companies approximately 3 times per week, with extensive quarterly follow-ups and constant updates.I manage a concentrated portfolio targeted at avoiding losers and maximizing exposure to big winners. This means that often I'll rate great companies at a 'Hold' because their growth opportunity is below my threshold, or their downside risk is too high.Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.Comments