Nykaa confirms acquisition talks with Deepika Padukone’s 82°E

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Nykaa is reportedly in talks to acquire a stake in Deepika Padukone's skincare brand, 82°E. Despite initial struggles with pricing and positioning, Nykaa's market leadership and customer base could potentially revive the flagging D2C business. This move aligns with Nykaa's 'House of Nykaa' strategy amidst a booming Indian beauty market.