Hey so im writing some long form body copy ads for my brand. And my question is basically: Do i need to filter for my prospect in the headline. Like do i make every other person click of when reading the headline because they know its not meant for them, or is it okay to do it a few lines into the body copy. Because it would flow alot better if i did the second one. Might seem obvious to some but i have no clue tbh. Thx in advance   submitted by   /u/sleepyboi9 [link]   [comments]