Sumsub, a global verification and anti-fraud leader, today announced a strategic partnership with Approvely, a fintech infrastructure platform serving regulated and high-risk industries across North America. The partnership embeds Sumsub's globally scalable identity verification directly into Approvely's payments and risk management ecosystem, giving gaming merchants a single, compliant path from user onboarding to transaction processing.A Growing Compliance Gap in Regulated PaymentsAs Approvely expanded its presence across regulated markets, identity verification became an increasingly complex operational requirement for its merchant base. Gaming operators are facing rising levels of synthetic identity fraud, multiaccounting, bonus abuse, and organized first-party fraud, alongside the need to deliver fast, frictionless onboarding for legitimate users. Ensuring consistent verification standards across multiple jurisdictions, without introducing additional friction, has become a key priority for merchants operating at scale.Sumsub's platform will provide Approvely with automated KYC, AML screening, and document verification available across 220+ countries and territories, Sumsub offered the jurisdictional coverage and compliance depth Approvely needed to scale with confidence.Complementary Strengths, One Unified FrameworkThe partnership combines Approvely's strong presence in the U.S. market — where it supports hundreds of gaming merchants — with Sumsub's established footprint in the U.S. and broader international markets. Together, the two companies create complementary regulatory strength across regions, allowing KYC and AML screening to be standardized within a single operational framework.For gaming operators, this means a direct path from identity verification to checkout — without disrupting the user experience. Sumsub's automated verification handles compliance at the front end, while Approvely's payment infrastructure ensures transactions move efficiently on the back end. The result is a more consistent, defensible onboarding experience for merchants scaling cross-border."We were excited about this partnership because we already support many of the same operators, " says Chelsie Cooper, CEO, Approvely. “Bringing our platforms together creates a direct path from verification to checkout, without adding friction to the user journey. Sumsub strengthens compliance at the front end while allowing payments to move efficiently on the back end. That balance between regulatory discipline and product experience is important to us, and it's why this collaboration makes sense.""Regulated industries like gaming demand verification that is both rigorous and fast,” says Anastasia Shvechkova, Business Development Director, Americas, at Sumsub. “Our partnership with Approvely reflects our commitment to helping businesses in compliance-intensive verticals onboard users with confidence, reduce fraud at the source, and scale across jurisdictions without operational drag. Identity is the foundation — and together, we're making it stronger.”Expected Outcomes for MerchantsThrough the integration, Approvely's merchant base can expect:Stronger approval quality at onboarding — automated identity checks reduce the volume of fraudulent or misrepresented accounts entering the payment flow.Fewer identity-related issues downstream — consistent KYC and AML screening across jurisdictions means less manual review, fewer compliance gaps, and more predictable performance across the merchant portfolio.Reduced friction for legitimate users — fast, automated verification means real users move from account creation to transaction activity with fewer interruptions.Cross-border compliance confidence — a unified framework covering both U.S. and international markets gives operators a defensible compliance foundation as they grow.NoYesDigital Identity30 Mar, 2026