In 1937, Italian fashion designer Elsa Schiaparelli created her signature scent: Shocking. Almost all of her perfumes started with the letter S – a reference to her own ‘S’ initial – but Shocking was by far the most successful. The adverts for the perfume featured a specific shade of bright fuchsia that became yet another Schiaparelli signature: shocking pink. Then, in 1954, the designer published her autobiography, titledhellip;read more raquo;