JFL had introduced the first Dunkin' store in India in April 2012, a year after it signed the franchisee deal. After opening over 70 Dunkin' stores within four years, JFL subsequently downsized many of the larger stores, while some were turned into kiosks or takeaways, amid weak sales and declining profits. Analysts say donuts and coffee did not work as a standalone concept in India, leading to losses piling up for JFL.