Apple hires ex-Google executive to head AI marketing amid push to improve Siri

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SAN FRANCISCO, ⁠March 27 (Reuters) - ⁠Apple on Friday said ‌it has hired Lilian Rincon, who previously spent ​nearly a ⁠decade at ⁠Google overseeing its shopping and ⁠assistant ‌products, as the ⁠vice president of product marketing ​for ‌artificial intelligence, reporting ⁠to ​its marketing chief Greg "Joz" Joswiak. Read full story