Square Enix unveiled a bold strategy that could have far-reaching implications for the games industry, as the Japanese publisher aims to use generative AI to automate 70% of game QA and debugging by 2027.After releasing its financial results, Square Enix also revealed a progress report on the company's medium-term business plan. On page five of the 20-page presentation, Square Enix announced a partnership with the Matsuo-Iwasawa Laboratory at the University of Tokyo to research ways of "improving the efficiency of game development processes through AI technologies."Titled "Joint Development of Game QA Automation Technology Using Generative AI," the project features a research team of more than 10 members from both the Matsuo-Iwasawa Laboratory and Square Enix. The goal is to "automate 70% of QA and debugging tasks in game development by the end of 2027" by using automation technology to improve QA efficiency and operations. Through this R&D, Square Enix hopes to "establish a competitive advantage in game development."AI has become a hotly contested topic in games and beyond. Many developers and publishers have mixed opinions on the technology, with some saying it should be embraced and others claiming it poses legal risks. It's not used everywhere; Subnautica 2 developer Unknown Worlds Entertainment won't use generative AI despite its publisher, Krafton Inc., going all in on the technology. However, it's still being pushed onto developers, with EA wanting its employees to think of AI as a "thought partner" while training it on their work.