Fandom memes, influencers and TikTok deal helped secure industry’s holy grail: gen Z loyaltyThere are not many plaudits left for The Celebrity Traitors, which has delivered tension, crowd-pleasing ineptitude and the most famous fart in television history.Yet for all the show’s achievements, one in particular – a feat that TV executives across the globe have been desperate to deliver – may stand out as the most impressive: it has got gen Z watching live TV. Continue reading...