Fancy buying a pro contract for £15,850? Cycling clothing brand's "once in a lifetime" programme for (very rich) riders "who want to live and perform like pros", plus clipless Birkenstocks, £400 bib shorts + more

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The Danish sportswear company that has kitted out Tour de France riders and Ironman world champions wants to offer five 'golden ticket' winners "a complete system" of "transformative" performance gains... if you've got €18,000 knocking about