Alphabet reports YouTube's Q1 ad revenue rose 10.7% YoY to $9.88B, vs. $9.99B est., and Google's ad revenue reached $77.25B, up from $66.89B in Q1 2025 (Todd Spangler/Variety)

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Todd Spangler / Variety:Alphabet reports YouTube's Q1 ad revenue rose 10.7% YoY to $9.88B, vs. $9.99B est., and Google's ad revenue reached $77.25B, up from $66.89B in Q1 2025  —  Time spent viewing on YouTube, the internet's most massive video platform, keeps growing at a healthy clip — and with it …