Something I’ve been noticing lately… A lot of copy (especially in landing pages and ads) feels like it’s trying too hard, big words, clever phrasing, long explanations. But when I look at stuff that actually converts, it’s usually pretty simple: clear problem clear outcome straight to the point No fluff. It made me rethink how much “creativity” actually helps vs just getting the message across fast. Curious what others here think: Do you lean more toward simple or clever copy? Have you seen better results with one over the other? Where do you draw the line between clarity and creativity? I'd like to hear real experiences from people working with clients or their own projects.   submitted by   /u/BoringShake6404 [link]   [comments]