AdvertisementAdvertisementBusinessFILE PHOTO: A video sign displays the logo for Roku Inc in Times Square after the company's IPO at the Nasdaq Market in New York, U.S., September 28, 2017. REUTERS/Brendan McDermid/File Photo01 May 2026 04:09AM (Updated: 01 May 2026 04:29AM) Bookmark Bookmark WhatsApp Telegram Facebook Twitter Email LinkedInAdd CNA as a trusted source to help Google better understand and surface our content in search results.Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try.Click here to return to FAST Tap here to return to FASTFAST April 30 - Roku raised its annual platform revenue forecast on Thursday, signaling confidence that advertisers will continue to spend on its streaming platform, sending its shares up 10 per cent in extended trading. Roku is benefiting from the rise of streaming media, as more households make connected TV (CTV) devices their primary viewing platform.Adverisers are following suit, diverting their spending from traditional linear television toward streaming, as CTV offers more precise audience targeting and measurement.Earlier in April, Roku announced that it has surpassed 100 million streaming households worldwide, reflecting the broader shift in viewing habits.Show MoreShow LessThe company's Platform segment, which includes advertising on its free, ad-supported service, The Roku Channel, as well as revenue-sharing agreements with other content services on its platform, has been a growth driver.The segment's revenue grew 28 per cent to $1.13 billion in the first quarter, beating an estimate of $1.01 billion, according to data compiled by LSEG.Roku now sees 2026 platform revenue growing 21 per cent to $5 billion, compared with its prior projection of an increase of 18 per cent to $4.89 billion.Roku, however, cautioned that higher memory costs will weigh on its device margins in the second half of the year, but said its Roku TV OS requires significantly less dynamic memory (DRAM) and storage memory (Flash) than other platforms.Quarterly devices revenue came in at $118 million, down 16 per cent from the same period last year.Source: ReutersNewsletterWeek in ReviewSubscribe to our Chief Editor’s Week in ReviewOur chief editor shares analysis and picks of the week's biggest news every Saturday.Sign up for our newslettersGet our pick of top stories and thought-provoking articles in your inboxSubscribe hereGet the CNA appStay updated with notifications for breaking news and our best storiesDownload hereGet WhatsApp alertsJoin our channel for the top reads for the day on your preferred chat appJoin hereAlso worth readingContent is loading...Expand to read the full storyGet bite-sized news via a newcards interface. Give it a try.Click here to return to FAST Tap here to return to FASTFAST