ICANN has opened applications for new generic top-level domains for the first time since 2012. The Register reports: ICANN hasn't offered new gTLDs since 2012, but on Thursday opened applications for new domains in 27 scripts. A 439-page Applicant Guidebook explains the process. The Register suggests paying attention to the string evaluation FAQ, which explains which gTLDs are valid, and those ICANN will likely frown upon. An FAQ describes this round of applications as giving "businesses, communities, and others the opportunity to apply for new top-level domains tailored to their community, culture, language, business, and customers." "A TLD can be a branding opportunity for a business, but the commercial opportunities are endless, allowing businesses in countries, entire sectors, or niche markets to develop a unique label on the Internet." ICANN also sees this round as a chance to "create a more multilingual Internet for the billions of people who speak and write in different languages and scripts and are yet to come online." If you fancy a gTLD, you'll need to pay a $227,000 application fee by August 12th ... and then wait, possibly until 2030 when this process ends.Read more of this story at Slashdot.