When did food noise get so loud?

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Kate “absolutely loves” watching food content on social media. “Sometimes I’ll find myself deep in a rabbit hole, watching an influencer eat six vegan pastries in Taiwan or something,” she says. Sometimes, though, that kind of content can trigger intense, incessant cravings. “I’ll realise that all day tomorrow, I’m going to really struggle with wanting something sugary, because I’ll be thinking about the video I watched.” The 32-year-old says that, at times, her relationship to food has beenhellip;read more raquo;