How would you describe a landing page that didn't go live in your portfolio?

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Hi, i have been collecting my work samples to FINALLY get that portfolio done. 😒 So yeh, i work mainly with landing pages, CRO. I wrote for clients but mostly wrote inhouse for my own projects. So ofc, there will be some projects that got abandoned. I have one of these. I still have my GA4 metrics, traffic and conversion rate of that sample so it will be easy to explain. But I have 2 pieces that will give me a hard time to explain. One is a project that never went life because my partner stepped back and he was the main player, without him, it won't work (coaching landing page) the landing page is ready, written, and designed as well. It just didn't go live. So should I feature that one? If yes, how can I describe it? Second, I have another landing page that I wrote for a client back when I was just starting out. And honestly? Looking back at it, it's not that bad for a freshman. So I thought to feature it as well. The trick is that the client didn't have traffic and so I don't have the metrics as well. Although I'm 20000% sure it improved it. I tried reaching back but nothing worked at all. So how can I describe this as well? And I have some personal projects where there's no dashbaord or analytical tool to tracking success and was doing it the old way. Manual counting. So how can I feature proof of that if my only proof was just me counting them manually? (They are cold dms and I have screenshots of some conversations with the leads and the ones who converted as well. So can I use those as proof?)   submitted by   /u/BedDesigner2568 [link]   [comments]