Credit: Joe Maring / Android AuthorityTL;DRYouTube’s Premium subscribers are increasing at a faster rate than ever.The revenue from YouTube Premium has surpassed that from ads on the platform.It appears that YouTube’s strife against ad blockers is finally paying off.YouTube has been toiling hard to keep freeloaders away by inventing new ways to thwart ad blockers and force them to pay for a Premium subscription. Some of those tactics may be working, as suggested by the latest increase in YouTube’s paid subscribers, which the company revealed at a recent event.During its Q1 2026 earnings call earlier this week, Google announced a new milestone for YouTube. CEO Sundar Pichai noted that the company gained 25 million subscribers in the last quarter alone, increasing the total number of paid subscribers to 350 million. This tally comprises subscribers across Google One, Gemini, YouTube Premium, and YouTube Music.