Reliance Retail has acquired Priyanka Chopra Jonas's global haircare brand Anomaly. This move expands Reliance Retail's beauty and personal care offerings. Anomaly is known for its clean, vegan, and affordable products. Reliance Retail plans to scale the brand in India and internationally. Priyanka Chopra Jonas will continue as Creative Director. This acquisition strengthens Reliance Retail's position in the beauty market.