The Bombay High Court has handed UltraTech Cement a significant legal victory, preventing Shiv Cement Co. from utilizing the 'UltraPlus' and 'UltraHiTouch' branding. The court identified these trademarks as confusingly alike to UltraTech’s renowned products. Alongside the ruling, Shiv Cement Co. is ordered to compensate UltraTech with Rs 50 lakh and cover Rs 16.48 lakh in legal expenses.