By: Express News ServiceLucknow | November 4, 2025 06:46 AM IST 2 min readThe 10-day Mati Kala Mahotsav held in Lucknow in October recorded sales of Rs 1.22 crore from 56 stallsThe Uttar Pradesh Mati Kala Board on Monday said that it has achieved sales of over Rs 4.20 crore in the current financial year through a series of state, regional, and district-level fairs.“The total sales marked an increase of Rs 91 lakh as compared to the previous year, reflecting a 27.7 per cent growth despite fewer stalls being set up this year,” the Board said.The 10-day Mati Kala Mahotsav held in Lucknow in October recorded sales of Rs 1.22 crore from 56 stalls. Similarly, the 7-day regional fairs organised in Gorakhpur, Agra, Kanpur Dehat, and Moradabad the same month saw 126 stalls generate Rs 78.84 lakh in sales.In addition, the three-day district-level Mati Kala fairs held across 70 districts achieved Rs 2.19 crore in total sales through 509 stalls, the Board saidIn 2024-25, 878 stalls were set up by the Board, and it earned Rs 3.29 crore in sales.“The higher turnover this year, despite fewer stalls, shows improved product quality, better fair management, and stronger market linkages,” it added.The Uttar Pradesh government had established the Mati Kala Board with an aim to protect and promote traditional crafts, strengthen artisans’ economic security, and generate employment through innovation.Story continues below this adThe initiative allows members of the Prajapati community to extract clay free of cost from village ponds, significantly reducing input costs and facilitating uninterrupted production.“The state government’s support and targeted programs have enabled artisans to connect directly with consumers… This has led to higher incomes for artisans and greater brand recognition for Mati Kala products,” said Shishir, the general manager of Mati Kala Board.He added that in the coming years, the Board would expand these fairs to more districts, so that Uttar Pradesh’s pottery products can secure a stronger foothold in national and international markets.Stay updated with the latest - Click here to follow us on Instagram© The Indian Express Pvt Ltd