We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.There might be something shifting within Apple's commerce strategy. Whereas in the past, new models of the company's products rarely went on sale, now some of them are getting respectable discounts shortly after release—including, recently, the M4 MacBook Air and, now, the Apple Watch Ultra 3. Despite being released just this past September, the GPS + Cellular 49mm model is already marked down to $699.99 (originally $799), the lowest price it has yet reached, according to price tracking tools. Apple Watch Ultra 3 (GPS, Cellular, 49mm, Black Ocean Band) $699.99 at Amazon $799.00 Save $99.01 Get Deal Get Deal $699.99 at Amazon $799.00 Save $99.01 The Ultra is Apple's "pro" watch, focused on durability and lengthy battery life. The main difference between it and the "regular" Apple Watch is that the Ultra has the largest and brightest display. This particular model offers updates to the display, processor, satellite connectivity, cellular connection, charging, and blood pressure monitor. There are also new features, like hypertension notifications (which was cleared by the FDA) and sleep scores.Like older versions, the Watch Ultra 3 comes in one size, 49mm. It also only comes in titanium, while the new Apple Watch Series 11 comes in more sizes and materials if you're interested. (It's also half the price, but you won't get the same display, battery life, or precise GPS, among other things.)The Watch Ultra 3 gets bright, with up to 3,000 nits of brightness. It also has a 1Hz refresh rate with an always-on display, so there's no need to wake it up to see the time. The battery life can last up to 42 hours on a single charge and 72 hours in Power Mode, a record for Apple Watches.Since this is the cellular version, you don't need to bring your iPhone along to be able to take calls, or texts. The improved 5G connectivity means your calls will be less likely to drop, and your downloads and streams will be faster. If I were a betting man, I'd say you won't find this watch any cheaper on Black Friday or Cyber Monday, given its recent release and Apple's history with sales. This price is likely as good as it's going to get for a while.