Pride, not prejudice: India’s World Cup winning women lift the game — and their brand value

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Indian women cricketers have seen their brand value skyrocket after winning the World Cup. Endorsement fees have jumped significantly, with brands eager to sign them. Players like Jemimah Rodrigues and Smriti Mandhana are now commanding fees comparable to leading male athletes. This victory has not only brought glory but also immense commercial opportunities for the team.