These cofounders quit corporate jobs, took on $100K in credit card debt, and slept in a Denny’s—now their $1.2B company is backed by Serena Williams

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':"";if(r){var a=n.promos.showYahooLogo?"":"yns-no-logo";r=r.replace("{notifOnboardBtnLabel}",n.promos.notifOnboardBtnLabel).replace("{notifOnboardMsg}",n.promos.notifOnboardMsg).replace("{subscriptionTopic}",n.promos.subscriptionTopic).replace("{noLogoClass}",a).replace("{promoLogo}",n.promos.promoLogo)}var s=t.newCount>n.panel.maxCount?t.newCount:"",c=n.panel.notificationCenterPath,l=c?"":R,u=n.panel.headerMsg?"":" "+R,d=c?U:"",p=void 0;t.count?p=t.markup:p='{emptyPanelMsg}'.replace("{emptyPanelMsg}",n.panel.emptyPanelMsg);return e=e.replace("{notifMarkup}",p).replace("{promoMarkup}",r).replace("{hideClass}",l).replace("{notifCenterLink}",c).replace("{paddingClass}",d).replace("{headerMsg}",n.panel.headerMsg).replace("{hideHeaderClass}",u).replace(/{notificationCenterNavMsg}/g,n.panel.notificationCenterNavMsg).replace(/{newCount}/g,s)}},{key:"render",value:function(e,t){var n=this;if(n._panelNode){var o=void 0,i=n._panelNode,r=void 0,a=void 0;switch(e){case"expanded_panel":o='{promoMarkup}{notifMarkup}',a=n._store.getNotifications(),r=n._generatePanelMarkup(o,a),i.innerHTML=r;break;case"error_panel":r=(o='{errorMsg}').replace("{errorMsg}",n._config.panel.errorMsg),i.innerHTML=r}t&&t()}else t&&t(new Error("No panel parent"))}},{key:"createPanelParentNode",value:function(e){e&&(e.innerHTML='',this._panelNode=document.getElementById(P))}},{key:"updateBadgeNode",value:function(e){if(e){var t=this._store.getNotifications().newCount,n=this._config.badge.maxCount;if(t){var o=t>n?n+"+":t;e.innerHTML=o}else e.innerHTML=""}}},{key:"addStyles",value:function(e){if(e&&"undefined"!=typeof window){var t=document.getElementById(this._config.panel.styleTagId);t||((t=document.createElement("style")).type="text/css",t.id=this._config.panel.styleTagId,t.innerText=e,document.head.appendChild(t))}}}]),e}(),j=function(){function e(t,n,o){E(this,e);var i=this;i._store=n,i._view=o,i._config=t;var 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e=this;e._store.resetNewCount(),e._view.updateBadgeNode(e._badgeNode),M(e._badgeNode,e._config.badge.hideClass)}},{key:"_showIndicator",value:function(){this._indicatorNode&&(this._store.getNotifications().newCount?M(this._indicatorNode,this._config.panel.indicatorClass):I(this._indicatorNode,this._config.panel.indicatorClass))}},{key:"_showBadge",value:function(){var e=this;e._store.getNotifications().newCount?I(e._badgeNode,e._config.badge.hideClass):M(e._badgeNode,e._config.badge.hideClass)}}]),e}(),F={promos:{eligibleBodyClass:"display-push-promos",enableNotifOnboard:!0,bypassEligibleClassCheck:!1,notifOnboardBtnLabel:"Notify Me",notifOnboardMsg:"Get alerts for breaking news and top stories",promoLogo:"https://s.yimg.com/cv/apiv2/ae/news/circle_bell.png",showYahooLogo:!0,subscriptionTopic:"gondor_homerun_news"},badge:{hideClass:"",maxCount:5,selector:""},panel:{emptyPanelMsg:"You have no new 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n=e.getConfig();if("smartphone"===n.device){if("finance"===n.property&&"crunch"===n.ytheme&&e.addElementListener(t.searchInput,"click",(function(){var n,o;n="search_input_focus_click",null!==(o=ae())&&(oe[n]||(oe[n]=o)),e.addElementListener(t.searchForm,"click",(function(){if(t.ybar){if(t.ybar.classList.contains("ybar-searchbox-assist-fullscreen"))return;t.ybar.classList.add("ybar-searchbox-assist-fullscreen"),t.ybar.classList.add("ybar-searchbox-assist-fadein")}if(!document.documentElement.classList.contains("ybar-overlay")){document.documentElement.classList.toggle("ybar-overlay"),document.body.classList.add("ybar-overlay-noscroll");te("ybar","websrch","",{elm:"expand",subsec:"searchbox",itc:"1"})}}))})),e.addElementListener(t.searchBoxPlaceholder,"click",(function(){zt(e,t)})),e.addElementListener(t.searchBoxPlaceholder,"keydown",(function(n){var 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n,o,i,r=e.getConfig();if(t.ybar&&["desktop","tablet"].includes(r.device)&&(null===(n=r.bucketConfig)||void 0===n?void 0:n.highlight_searchassist)&&(null===(o=r.bucketConfig)||void 0===o?void 0:o.overlay_class)){t.ybar.setAttribute("data-ovrly-bkt",r.bucketConfig.overlay_class),null===(i=t.searchForm)||void 0===i||i.classList.add(Ft[r.bucketConfig.overlay_class]);var a=document.createElement("div");a.classList.add(Ft.overlay,Ft[r.bucketConfig.overlay_class]),document.body.appendChild(a),e.onDestroy((function(){document.body.removeChild(a)})),e.addElementListener(t.searchForm,"focusout",(function(e){if(t.searchForm&&t.searchInput){var n=e.relatedTarget;n&&!t.searchForm.contains(n)&&window.YAHOO.SA&&window.YAHOO.SA.apps&&window.YAHOO.SA.apps[0]&&window.YAHOO.SA.apps[0].view.shown&&window.YAHOO.SA.apps[0].view.hide()}}))}}(e,o),Vt(e,o),o.searchGradientBorder){var i=!1;o.searchInput.addEventListener("keydown",(function(e){var 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Google and Amazon were both launched out of their founders’ garages, and Microsoft was born out of a motel in New Mexico.While growing fintech company Esusu to be a billion-dollar success, its creators were even willing to sleep in a Denny’s to get their dream off the ground.“326 investors said no to us on the first go-around, myself and Samir [Goel] had $100,000 in credit card debt, we’ve been kicked out of a Denny’s because we couldn’t afford a hotel room,” Wemimo Abbey, cofounder and co-CEO of Esusu, tells Fortune. “We’ve been through very rough times on this journey, but it hasn’t stopped us.”For years, the cofounders juggled rising credit checks and full-time jobs with scaling Esusu: a fintech company that helps renters build credit by reporting on-time rent payments to credit bureaus. What kept them resilient through those difficult times was dedication to a business mission they were intimately familiar with.Abbey was raised in what he calls the “slums” of Lagos, Nigeria, by his mother and two sisters. When his family uprooted to Minnesota, they didn’t have a credit score, which led them to fall victim to a predatory lending scheme. After immigrating from New Delhi, India, fellow cofounder and co-CEO Samir Goel watched his parents toil to “pull off miracles” and survive their newfound life in the U.S. without a credit identity or savings account.“We built Esusu on this idea that no matter where you come from, what you look like, or your financial identity, it should never determine where you end up in life,” Goel says.Today, Esusu is valued at $1.2 billion and reaches about 5 million rental units across all 50 U.S. states, representing around 12 million people. The company has raised more than $200 million in venture capital funding, with investments coming from the likes of SoftBank Vision Fund 2 and Serena Williams’ firm Serena Ventures.Eight years in, 32-year-old Goel says Esusu is just getting started in creating a one-stop-shop product; but long gone are the days of couch hopping and maxing out credit cards.In 2014, the fintech cofounders first met at the Clinton Global Initiative Conference. Abbey was running his global social venture called Clean Water for Everyone, while Goel was the cofounder of non-profit Transfernation that distributed excess food from benefit events to underserved New York City communities for years after its 2013 launch.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoTrending tickersORCL Oracle Corporation 154.75 +16.66 (+12.06%)PYPL PayPal Holdings, Inc. 47.80 +2.55 (+5.63%)BTC-USD Bitcoin USD 72,844.98 +1,667.88 (+2.34%)BYND Beyond Meat, Inc. 0.6644 +0.0678 (+11.36%)SNDK Sandisk Corporation 947.24 +95.46 (+11.21%)PortfolioSign in to access your portfolioSign inTop gainersXNDU Xanadu Quantum Technologies Limited 12.63 +3.67 (+41.00%)RVMD Revolution Medicines, Inc. 135.08 +38.65 (+40.08%)SYRE Spyre Therapeutics, Inc. 63.78 +12.49 (+24.35%)CAR Avis Budget Group, Inc. 356.52 +56.58 (+18.86%)ALM Almonty Industries Inc. 20.48 +2.60 (+14.51%)Top losersGFL GFL Environmental Inc. 38.83 -4.23 (-9.83%)FAST Fastenal Company 45.86 -3.31 (-6.74%)SAM The Boston Beer Company, Inc. 242.89 -14.32 (-5.57%)COCO The Vita Coco Company, Inc. 48.17 -2.83 (-5.55%)ANF Abercrombie & Fitch Co. 93.47 -4.93 (-5.01%)Most activeNOK Nokia Oyj 10.30 +0.84 (+8.83%)HOLX Hologic, Inc. 76.01 +76.01 (0.00%)NVDA NVIDIA Corporation 188.75 +0.01 (+0.00%)INTC Intel Corporation 65.15 +2.76 (+4.43%)PLTR Palantir Technologies Inc. 131.89 +3.78 (+2.95%)Top economic eventsEarnings eventsMy earnings eventsEarnings events