TL;DRUsers report seeing unusually long ads that can’t be skipped when watching YouTube videos through the service’s TV app.YouTube says that these longer ads are not intentional and that it’s “looking into” what’s happening.YouTube is funded primarily by advertising, so Google’s incentivized to strike a balance between the ad strategy that generates the most profit possible and one that users won’t find too obtrusive. Reports this week that users had been seeing non-skippable, 90-second-long ads on YouTube’s TV app seemed to show that the company was struggling to thread that needle — but now, Google says these super-long ads aren’t intentional.Early this month, multiple users reported that YouTube’s TV app was showing them longer non-skippable ads than the service’s ad format rules allow for (YouTube ads can get quite long, but those that can’t be skipped are officially capped at 30 seconds). Today, the TeamYouTube account on X acknowledged the reports, saying that the behavior isn’t intentional and that YouTube is looking into the offending ads.