The Galaxy A37 is Samsung's latest mid-range phone. It's aimed at a very specific subset of the market, so it's not a phone that's going to please everyone, but it would do just the trick for the right kind of buyer. That's what our colleagues at SamMobile TV have explained in the Galaxy A37 video review, offering an in-depth look at the value proposition of this device. In reality, there's a massive market that this phone can be recommended to. However, if you're someone who has used Samsung's high-end phones for a long time then you'll certainly not be thrilled about the Galaxy A37. Samsung hasn't lost sight of who this phone is meant for. That's why it has aimed for consistency in the design language and refined the look and feel enough to warrant serious consideration for this device by customers who want something in this price range. It has improved upon the things that matter to customers. Display brightness has been increased, the ability to Quick Share to AirDrop has been added, the camera setup delivers decent performance, and a consistent software experience is delivered with One UI 8.5 shipping straight out of the box. Find the best deals Buy the Galaxy A37 Buy now Check out the full video review below to learn more about who the Galaxy A37 is perfect for. While you're at it, do subscribe to our YouTube channel for more great videos.