Hi everyone. I’m a Facebook Ads newbie, but I come from a programming and data analysis background. I’m currently building an automated system to pull data from Facebook Ads Manager into Google Sheets. My goal is to create a scoring system for both video and copy so I can identify "winning" content to iterate on for future campaigns. My primary objective is Conversions. I have a few questions regarding how you interpret metrics for video and copy: How do you read your creative and copy metrics? Currently, my logic is that a high CTR proves the content is engaging, a low CPC means we're driving high traffic to the landing page, and a high ROAS obviously means the sales are there. Is there a more nuanced way to look at this? Demographics: Which demographic breakdowns (age, gender, location, etc.) do you find most critical when evaluating creative performance? Benchmarks: I know benchmarks vary significantly by industry. How do you go about calculating or establishing your own internal benchmarks for these metrics? I’d love to hear your personal "scoring" methods for copy and video. Apologies if these are basic questions—I’m eager to learn from your experience Thanks in advance for any insights   submitted by   /u/Quack_quack_22 [link]   [comments]