Credit: HUAWEITL;DRHUAWEI has officially revealed the Pura X Max, a wide foldable phone that ditches the tall design seen on current devices.The Pura X Max is expected to feature a 7.69-inch inner display and a 5.5-inch outer screen, closely matching the dimensions of the so-called Galaxy Z Fold 8 Wide.By launching first, HUAWEI has beaten Samsung and Apple to defining the next new foldable form factor.We’ve gotten very used to tall and narrow foldable phone designs over the past few years, but 2026 is shaping up to be the year that flips that script. With Apple and Samsung both expected to embrace wider foldable designs, the industry is clearly heading in a new direction. But before either one of them could make their move, another competitor has already shown its hand.