/u/OneGoodRib on British reality TV star and influencer offers ‘exposure’ for child’s birthday cake

Wait 5 sec.

I'm glad some are doing that. I keep seeing stories lately about restaurants collabing with influencers to give them free food in return for exposure and they all keep getting scammed and not to victim blame but why the fuck do these restaurants keep agreeing to this? Like, you gotta figure maybe 10% of an influencer's followers are active accounts. 10% of those 10% are people who would consider spending money on something the influencer talks about. For a fully online item then MAYBE 10% of the 10% of the 10% might go on to spend money. But this is a restaurant. So the 10% of the 10% of the 10% would have to actually live in the area to spend the money, and they don't. So you're just getting scammed out of hundreds of dollars for nothing even if they do post about your place. Plus food critics actually buy food, so why can't influencers?