Zuto, the UK’s leading car finance fintech, has appointed Aimee Gethin as its chief executive officer (CEO). Aimee has played a pivotal role in Zuto’s growth, having joined the company in 2015. Since 2020, she has served as chief operating officer, shaping the transformation of the business and delivering sustained growth.Aimee succeeds Jim Wilkinson, who remains in the business in his founder role and as a key ambassador for the business. The transition reflects a succession plan developed over several years, with Aimee working closely alongside Jim to prepare for the role.Zuto remains committed to helping more households across the UK purchase their vehicle. With one in 16 used cars now financed through the platform, the company has unrivalled insight into buyer behaviour and preferences. By putting data at the heart of its strategy, Zuto is building long-term partnerships across the car finance ecosystem, helping traditional lenders to digitise their offerings and expanding its product range to increase customer choice. It is on track to surpass revenues of £100m in 2026 under Aimee’s leadership.“It’s an honour to lead Zuto at such an exciting point in its 20-year history”, says Aimee Gethin. “Since I joined the business 11 years ago, I’ve worked closely alongside Jim to build strong foundations that are already enabling us to scale at pace. Our established network of lenders, partners and dealerships, combined with the proprietary data and insight we provide, gives us a platform for sustainable growth.“Our recent partnership with Bridgepoint builds on that momentum and creates a clear opportunity to strengthen our leadership position in the market - not just in terms of scale, but in championing trust and transparency. By working closely with our partners to deliver a consistently excellent customer journey, we have an opportunity to help shape the future of our industry.”“Aimee has been instrumental in Zuto’s growth”, says Jim Wilkinson. “She has a clear and ambitious vision for the company, is deeply committed to our customers, partners and team, and is an outstanding leader. I’m very proud of what we’ve built at Zuto and I'm even more excited about what the business can achieve next, with Aimee at the helm.”JJ Bowles, Zuto board member and Director at Bridgepoint, Zuto’s investment partner, adds: “Jim has built an exceptional fintech business, founded on a genuine commitment to putting customers first. We are excited to work alongside Aimee as we enter this new chapter and share her vision to accelerate Zuto’s growth. Through unrivalled sector expertise, innovative technology and a responsible approach, Aimee and her team are transforming the world of car finance.”NoYesPeople Moves14 Apr, 2026