GWI: Time spent on social media globally peaked in 2022 and is steadily declining; North America is the exception, with usage up 15% in 2024 compared to Europe (John Burn-Murdoch/Financial Times)

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John Burn-Murdoch / Financial Times:GWI: Time spent on social media globally peaked in 2022 and is steadily declining; North America is the exception, with usage up 15% in 2024 compared to Europe  —  As platforms degrade into outrage and slop, users are turning away  —  In years to come, we may well look back on September 2025 …