Unless you have been living under a rock for the past year, you have probably heard of Labubu. If you’re not familiar, Labubu is a mischievous, goblin-like character created by Hong Kong-based artist Kasing Lung in collaboration with the designer toy brand Pop Mart. With its wide grin, sharp teeth, and expressive eyes, Labubu quickly stood out in the toy world.The character is part of “The Monsters” series and blends elements of Western fairytale creatures with a unique, whimsical darkness. Labubu’s charm lies in its quirky design and the emotional personality it seems to express despite being a static figure, making it a favorite among collectors of art toys and vinyl figures.Credit: Pop MartRelated: Disney World Reveals the Most Popular Merch Items for Holidays 2025While Labubu was popular overseas since its debut in 2019, it experienced a surge in popularity around the world, and particularly in the United States, in 2024, when Pop Mart collaborated with celebrities to endorse the toy.Labubus are not extremely pricey, which makes them even more difficult for dedicated fans to obtain. Fans flock to the Pop Mart website and line up outside stores in the early morning hours in the hopes of being able to purchase a Labubu to add to their collection.And now, it looks like Pop Mart is looking to build upon the popularity of Labubu and get into the theme park game.Credit: Pop MartRelated: The Cutest Disney Merch from Japan Might Be Closer Than You ThinkIn a recent interview with Reuters, Pop Mart CEO Si De said the company is taking a page from Disney’s playbook when it comes to expanding upon the toy that has taken the world by storm.We have learned from Disney for a long time. In fact, Disney’s great value lies in its ability to operate IP [intellectual property] over the long term, even up to 100 years.He says Pop Mart’s focus in the near term was not to find the “next big hit” but to invest in “better products, finding better collaborations, developing content, theme parks, store displays” for Labubu. The eventual goal is to have five to 10 IPs with similar long-term potential to Labubu.Credit: Pop MartRelated: Disney Parks Introduce New Rules For Buying Merch Amid Halloween ChaosPop Mart is not paying attention to Disney just when it comes to theme parks, either. Disney managed to take a cartoon mouse created in 1928 and make it one of the most recognized and popular characters in the world. Disney also knew how to capitalize on that popularity and use Mickey’s fame to build a massive library of lovable characters, like Goofy, Donald Duck, Minnie Mouse, Chip and Dale, and more.Jeff Zhang, an analyst at investment research company Morningstar, acknowledged that, while it’s easy to copy Disney’s playbook, that doesn’t mean success is guaranteed.We all know Disney’s playbook, which overall is relatively easy to replicate, but its success is not. I mean, compared to the legacy IP operators like Disney and Sanrio, Pop Mart still has a long way to go, and during the process, there is also execution risk.Credit: Pop MartRelated: Disney Leader “Bans” Infamous Labubu Toy from DisneylandIn 2024, “The Monsters” series from Pop Mart, which includes Labubu, generated approximately $418 million. 2025 is set to blow that number out of the water, with $677 million in sales being generated in just the first six months of the year.Disney fans can frequently be seen walking around the theme parks with their Labubu attached to their bag. So, many of the same people who love visiting the Disney parks may also go out of their way to visit a Labubu theme park and get their hands on the must-have exclusive merchandise that will no doubt line the shelves.Do you think Pop Mart should get into the theme park game and create a Labubu theme park? Do you think it would be successful? Would you visit a Labubu park? Share all of your Labubu thoughts with us in the comments!The post CEO Reveals Plans For Potential LABUBU Theme Park, Inspired By Disney! appeared first on Inside the Magic.