spent most of last year sending cold emails to small business owners and getting nowhere. not even rejections, just silence. which honestly tracks - average reply rates are sitting around 1-5% these days unless you're doing serious signal-based research or running multi-channel sequences, and I was doing neither. eventually I stopped and started showing up in places they already hang out - local facebook groups, a couple of industry slack channels, one in-person networking thing I nearly talked myself out of attending. no pitch, just being useful. answering questions about their website copy or helping someone think through their homepage headline. took a few months before anything came from it but the clients I eventually got, were way easier to work with because they already had some idea of how I think. the shift that actually made a difference was treating it like building a reputation in a small town rather than running a numbers game. one small business owner refers you to another, you do good work, it compounds. the relationship side also makes the copy itself better because you actually understand their business before you write a word. I know cold outreach can still work if you're doing the whole personalized, signal-triggered, omnichannel thing properly - but that's basically a part-time job in itself. for a solo copywriter the community approach has just been way more sustainable. curious if anyone else has found a specific channel that works better than others for this, - the facebook group thing has been solid for me but I know it's pretty time-intensive   submitted by   /u/Virginia_Morganhb [link]   [comments]